Why Outside In?

I know my way around.

Experience is priceless. With 15 years of advisory experience, I start from a position of deep and broad understanding. That means less time getting acquainted with your project and your key questions.

I like to say that I’ve worked on private equity deals from before the cradle to after the grave - literally, as I’ve helped buyers of fertility services and funeral services.

In a typical day in anyone’s life, they’ll probably spend time using products and services I’ve personally advised on.

What does this mean for you? It means I’m very rarely starting from square 1, and I’m usually able to give a very rapid initial view.


What you see is what you get.

Consulting is rife with pricing practices that are opaque and unfair to the buyer. Too many cut corners, undercooked work, and overblown claims.

I write clearly and concisely. I condense my findings into the smallest space possible - while still getting you as high as possible up the learning curve.

Part of that clarity is pricing. Pricing is a simple equation: time x volume of work x depth. It’s a misconception that a shorter project is always cheaper; so, too, a longer project isn’t always more expensive.

What you get when you work with me is a clear project budget that includes all project costs and resources required. I work as flexibly as possible within the parameters of your needs. And I don’t nickel-and-dime.

I’ve worked with investors and businesses all over the world.

Contact me for examples and case studies.